Why shop at Tuppie?

We didn’t start Tuppie just to make kids’ clothing. 

We started it because, as parents, we care deeply about the world our kids are growing up in — and the stories, values, and sense of identity they carry with them.

Kids grow fast. Trends change even faster. But who they are, where they come from, and what they’re proud of stays with them for life.

For us, culture isn’t something you only talk about on special occasions. It’s something you live every day. It’s in the way families gather. The way children are raised. The way stories are passed down. The way pride and belonging are built at home.

Tuppie exists to help families hold onto that.

We create clothing that’s made for real life — comfortable, durable, and easy to wear — but built with meaning. Not just something kids grow out of, but something they grow up in.

We’re not here to chase trends or make disposable fashion. We’re here to create pieces that families choose because they stand for something.

Because what kids wear can carry more than just a logo.

It can carry identity.

It can carry pride.

It can carry legacy.

That’s why we do what we do.

That’s why Tuppie exists.